Are you ready for some Instagram Stories for Brand advice from the pros that will help you increase your reach and engagement?
Instagram Stories are not only entertaining and inventive, but they’re also one of the most effective methods to increase engagement, brand exposure, and even revenue.
How to Use Instagram Stories for Brand
How-to’s and tutorials
Because of their sequential nature, stories are ideal for step-by-step, how-to information. Bite-sized instructional material, which ranges from recipes to beauty tips and beyond, is a fun alternative to typical video or blog posts.
Polls, Quizzers & Questions
Stories are a fantastic opportunity to continue discussions with your consumers by picking their brains with fun inquiries.
Polls and quizzes, for example, make it easy and enjoyable to do so. This quiz for Benefit Cosmetics is a great example of how to leverage the capabilities of Instagram Stories to engage your audience.
Upcoming products
Stories, if nothing else, inspire you to tease what you have in the works. Perhaps you’re looking forward to a new partnership. Maybe you’re going to launch a new product.
Regardless, the creative aspects of tales (think: stickers, countdowns) are fantastic for building anticipation.
Promote limited offers
You may advertise an offer on Stories in the same way you would on Instagram. Stories are ideal for both ecommerce and brick-and-mortar businesses, since they can be used to promote limited-time offers or simply to highlight a current promotion.
Share UGC & Customer reviews
Many companies post Stories dedicated to user-generated material from their followers, such as tagged consumer photographs.
Using Stories for this allows you to either build a dedicated customer slideshow or establish a separate customer feed without having to worry about UGC filling up your main feed.
Tips to Improve Instagram Stories Reach for Brands
Plan & Define your Goals
Planning and defining your company goals is the first step in developing a successful Instagram Stories strategy.
This will help you focus your content and publishing strategy on the most critical aspects of your business.
Increase Brand Awareness: This might be connected to increasing your following and community.
Improve Retention: Whether it’s follower or customer retention, you should pay attention to how frequently your followers return to your profile to interact with your material.
Improve Engagement: While this objective is likely applicable to any brand on social media, setting a goal to increase content interaction, whether through storey views, sticker clicks, or swipe-up engagement, is a good place to start.
Before adopting a new approach, don’t forget to track and measure baseline metrics. This allows you to quickly and readily monitor changes or improvements in the performance of your content and determine whether your approach is working.
Brand Stories Content
Even while Instagram Stories only last 24 hours, it’s still a good idea to make them on-brand and visually appealing.
Thankfully, there are a plethora of simple and inexpensive design applications that make creating Instagram Stories a breeze.
Pre-designed Instagram Stories templates may be found in Storyluxe, Unfold, and Over.
If you want to add some motion to your material, StoryBoost and Mojo both provide a great selection of animated themes.
Take full advantage of features
In addition to what we’ve already mentioned, Instagram is constantly adding new features and functionalities to Stories.
We advocate keeping a careful watch on such developments in order to identify new ways to engage clients and stay on top of trends.
Instagram’s latest improvements, which were designed to compete with TikTok, are an excellent example. You may, for example, cross-post your Reels and upload trending music to your Stories.
By recognising Reels and posts that have the TikTok watermark, Instagram is actively preventing the cross-posting of TikTok material.
Use of Product Marketing
This stage is sometimes ignored, yet it’s critical for your audience to understand your product or service.
It doesn’t even have to be through Instagram Stories! Consider how your goods connect to your other marketing channels, such as email marketing and blog material.
If you can get individuals to learn more about your product, you’re automatically moving them down the sales funnel toward becoming a customer!
Leverage Contests & Giveaways
Hosting a social contest on Instagram, according to Instagram, provides genuine engagement potential.
And we tend to agree with you! When done correctly, an Instagram giveaway may help your business get traction while also giving back to your community.
Use of Influencer Marketing
If you’ve ever considered using Instagram influencer marketing to promote your company, now is the time to do it!
Including Instagram influencer marketing in your entire Instagram strategy may help you raise brand recognition, build your following, and generate significant sales.
When it comes to Instagram Stories, branded collaborations may open up a lot of doors for your business and products to be found by new people.
What matters is that you hire influencers that share your brand’s values, provide similar products, and have an audience that matches your target demographic.
Conclusion
And there you have it, according to Instagram’s experts, the best methods to improve your stories’ engagement and reach.
Consider these pointers as a starting point for developing your Instagram Stories strategy.
