Have you ever wondered what a good level of participation is, how you can increase your own, or why it is so important? Instagram engagement rates are actually declining for everyone – and have been year-round. Currently, the positive engagement rate is about 1-4%, but the average number hangs at about 2.4% at the beginning of the year.
Why Should I Care About My Instagram Engagement Rate?
Anyone who uses Instagram for business should check the level of their engagement. Not only are brands, promoters, and potential partners looking at this level of social evidence, but your potential customers are also evaluating you. If you have a large following but a very low amount of engagement, people may start to think your fans are fake, which can damage your credibility.
Involvement also shows you that your audience is interested in what you post, and may be interested in buying from or working with you someday. You do not have to worry about your level of involvement, but it is certainly something you should think about often.
How to Get Your Instagram Engagement Rate Up
If you’re wondering what your engagement value is, it’s actually not hard to calculate. Check out your last 10 posts. Combine likes, comments, and save their findings. Then divide that number by 10 (or whatever posts you used). Then divide that by your total number of followers. Finally, multiply by 100 to get your percentage.
So this looks like:
(((Likes + Comments + Saves) per post) / Followers ) x 100
If your engagement rate is lower than you’d like, here are nine tips you can use to improve your Instagram engagement rate.
1. Post Regularly
Products need to work to attract fans and improve engagement levels – but how does it work?
According to research, a good site comes with 1-2 posts a day. This way your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content. Knowing that the best time to post on Instagram is also important especially when working with Instagram algorithmic timeline.
Recommended delivery times can vary greatly depending on which expert you listen to. By encouraging others at 8 AM – 9 AM or 2 PM – 5 PM on your first post up to 5 AM in your second, this inconsistency can create real confusion for content editors.
2. Find Your Best Posting Time
do you know that you can reduce your Instagram engagement by posting at the wrong time, or not often enough? While there are a few ways to increase Instagram engagement, posting where your audience is most active is a quick win.
The Instagram algorithm loves posts that generate a lot of engagement in a short period of time, and often delivers those posts at the top of your followers’ feed. To promote this, spend some time looking at and following your Instagram analytics to learn what’s the best time to post about your audience.
Every Instagram account is made up of different followers of different time zones, so it’s a good idea to find your best time to post to Instagram. This way, you can reach more people, increase engagement, and grow your product!
3. Create Sharable Content
Users’ ability to share feed posts on their Instagram stories or DMs is a useful feature that will help you reach more people. The key is creating content that you know your audience will want to resubmit.
Similar to creating content that can be saved, shared content needs to be more closely related to wat your audience likes and needs. Think of infographics, data that can be shocking or intriguing, entertaining memes, or repetitive quotes.
Also, you can now track and estimate how often your grid posts are shared in the news, making it much easier to track and measure which content works best.
4. Focus on video content
2020 has been a major year for Instagram video – especially with the launch of the Instagram Reels – and shows no sign of slowing down in 2021. By adding more video content to your content plan, you are almost guaranteed to add engagement to your Instagram profile.
But creating a video doesn’t have to be complicated – in fact, video content can be easy to make. Instagram Reels is a great way to experiment with content that bites, explores a new feature of creative video, and engages with your community.
There’s no denying that Instagram is a competitive place, but there are still many ways you can increase your Instagram engagement.
So the next time you edit and edit your Instagram content, try to include these tips and see how your audience responds.
5. Select the correct hashtags
Make your hashtags more common – think #christmas or #fashion – and your posts will face competition from millions of others. Instead, use a combination of the best and specified hashtags in the industry to find the best hashtag to connect with your targeted followers.
For best results, research each hashtag. Look at the type of content and number of likes of its best-performing posts – if your content is the same, get yourself a winning hashtag.
6. Start conversations with Instagram Stories stickers
Instagram engagement is no longer just likes and comments, by 2020 including engagement from your news, people following your product hashtag, IGTV views, and more.
Instagram Stories stickers are a great way to encourage your fans to chat and share with you their ideas and experiences.
You can use the question sticker; this is a great opportunity for your fans to get to know your product better, or get more information about your products. Also, it is a great place for you to ask your fans some questions.
Because the views of your fans are important, you need to start using polls or voting stickers! This sticker will help you understand what your fans’ views are about your product or services.
7. Enter Element of Fun
Instagram posts take time, effort, and planning to find the right one. But that doesn’t mean you can’t have a little fun!
We see many kinds of products adding humor and pop culture to their posts by adding memes and top articles to their content. Later, we actively include entertainment in our Instagram stories, and it turns out, you love it.
From adding AR filters to our stories, to adding memes and GIFs to our feeds, our engagement levels increase when we post something funny and fun!
8. Explore and analyze New Content Types
Some of the best content plans on Instagram come from a trial.
Exploring new types of content can sound daunting on Instagram, especially if you feel like you’ve gotten into something good and see good engagement in your current content plan.
But let’s hope: trial, error, and content testing are key to being the front cover and having a solid strategy. As you test different types of content, don’t forget to regularly check your analytics!
With Instagram Analytics, you can see how your post works over time, and across all metrics like comments, likes, and engagement levels. Also, you can also find Instagram news analytics and track content up to 3 months.
9. Write long captions
Did you know that your Instagram caption can be 2,200 characters long? This is the biggest space you can share with your audience.
One of the things that affects how your Instagram posts work in the algorithm is “time spent on posts.” So one of the easiest ways to improve your Instagram engagement is simply to write long captions.
the average length of captions has more than doubled since 2016, and those with longer descriptions get more engagement!
And by 2021, our feed will be filled with an average length of 405 characters – which is 65-70 words!
10. Keep an eye on Analytics
It’s important to know what works and what doesn’t increase your Instagram engagement levels.
You can measure your Instagram efforts with an analytics tool like Socialinsider or later.
This Instagram analytics tool gives you the opportunity to track the performance of your posts, track comments and measure the number of likes your posts receive. Increasing the number of your followers and likes is an ongoing goal that requires time and a plan to think critically.
Conclusion
There’s no denying that Instagram is a competitive place, but there are still many ways you can increase your Instagram engagement.
So the next time you edit and edit your Instagram content, try to include these tips and see how your audience responds.
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