Having in-depth knowledge of your target audience on Instagram is an important part of an effective Instagram marketing strategy.
Unless you know what the controversies are and are motivating your fans, you will have a hard time producing the right content to engage with. And unless you know when they are working, you will not have much success reaching them in time.
It is therefore important that you learn how to find your target audience on Instagram and find the best Instagram targeting methods to reach them. This post will help you do just that.
Find Target Audience on Instagram
1. Analysis of Your Competitors
You can learn more about your target audience by looking at your competing Instagram audience. See what kind of followers they have and what kind of posts they post. This can give you an idea of what your target audience on Instagram should look like. You may find that some non-audience gaps or sections have been left as you begin to compile an image for your audience.
There are a variety of tools available, where You can gain important audience understanding such as their fan locations, demographics and product specifications.
2. View your profile details
When you start your research, the details of people in your Instagram audience can be very helpful. Go to your profile in the Instagram app and click Audience. There, you will be able to see the three most important statistics for your fans: their gender, their age, and their location.
Here you can find practical information about who is already following you. If your target audience is, say, men in the middle but Instagram tells you that most of your followers are women for thousands of years, obviously you’re doing something wrong with your posting plan and maybe need to reconsider it.
3. Watch what you like with your fans
Click people who liked or commented on your recent post. You will end up in their accounts. From there, check what they are posting, what hashtags they use, and, interestingly, what kind of captions they write and the language they use. If you find that your fans are using too many emoji, abbreviations like LOL or YOLO, you may want to include those items in your captions to sound more dignified.
Say you find that your followers, in addition to following you, also follow many accounts of inspiring quotes. After that you can post an inspiring quote yourself once in a while, and see how it connects to your audience. Or, for example, you find that many of your fans follow this one with a certain fashion influence. Then extend a hand, cooperate with him, and do a collaborative campaign together!
4. Ask directly at your Post Office
Questioning ability is often an art form that can be introduced into marketing. Sadly, if you have never asked, you will never know what your audience is saying
Complete your captions with a question and ask your followers what they want to see on your Instagram page. What kind of content? What type of format? News or Feed? Captions without captions?
5. Make good use of Instagram Polls
Instagram voting is also a way to research which audience prefers to see you in the feed. You may already have an idea of why people are following your account in the first place, but it never hurts to ask and get confirmation that you are on the right track – or an indication that you are not.
Use Instagram Polls to do your user survey. Ask questions, just as you would with the CTAs in your captions. Ask what topics they are interested in. Ask which format they find most attractive. Are the videos short? Carousels? You can also ask why they are tracking your account in the first place.
6. Use of Hashtags to find an audience
Using the right Instagram hashtags can significantly increase your access to the platform. What hashtags do is put you in front of the right audience.
The thing is, the target hashtag is a type of hashtag that your audience can use on Instagram itself, so it makes sense to work well. Your target audience should have interests similar to yours, so if you use and follow the same hashtags, that clearly shows you are a good match!
7. Comments to understand what the audience is talking about
One of the best ways to understand your target audience on Instagram is to listen to the public. Unless you know what your audience is talking about and what they like, you will have difficulty understanding how to engage with them.
Conclusion
A better understanding of who your target audience is on Instagram and what they like will empower you to strengthen your engagement strategy.
Use the tips provided above to find out, research your audience on Instagram and Find Target Audience on Instagram.
Head over to Wobb if you want to start your influencer journey.
