Every influencer’s job revolves around creating interesting content. It may appear simple, but we all know how difficult it is to maintain for extended periods of time, especially when the platform is continuously developing.
When it comes to utilising Instagram to expand your business, it’s critical to cultivate an engaged and devoted following. But how can you ensure that these followers interact with your posts and, as a result, help you develop as an Instagram business? Three words: Instagram content that is of high quality.
So, if you’re looking to increase your Instagram engagement, here are nine things to keep in mind.
Create Engaging Content on Instagram
Content Calender
Every month, set aside some time to think and come up with content ideas. You might look for inspiration on Instagram or Pinterest, and note down the major topics of the posts you intend to write. Not every idea needs to be a winner—you may generate a large number of ideas and then choose and choose the ones that appeal to you the most afterwards.
It’ll also assist if you keep track of any impending events or holidays that you can use as inspiration for writing, and divide your article ideas into two categories: timely and evergreen.
Always use high quality Images
Go to Unsplash or Stocksnap.io to discover high-quality pictures that don’t appear “stocky.” They provide a wide selection of photos for free, so whatever your specialty, you’ll be able to discover something acceptable.
Stocksy is a good option if you have any money to spend. As you’d expect from a premium service, the image quality is higher and the selection is more.
There are also many tools available to assist you in creating amazing Instagram posts without having to be a Photoshop expert. When it comes to creating appealing images for social media, online design tools like Adobe Spark Post, Canva, and Venngage are quite beneficial.
Always rely on your Instagram Analytics
It’s pointless to spend hours upon hours developing content if you forget about it the moment you publish it. Tracking the performance of your post and account is critical for improving performance. You need to know what your audience responds to since it will be hard to develop your channel if they aren’t engaged.
You may utilise Instagram’s built-in ‘Insights’ area to discover which of your posts have done well and use that information to inform your future content. If you’ve ever shared a video that garnered far more interaction than your images, you know that video content is something you should look into.
Prepare your post ahead of schedule
It’s not as simple as using the app and sharing a random photo anytime you want. Calendars are essential since they help you to plan out your forthcoming articles at least a week ahead of time, if not a month. It’ll show you how everything will look on your feed as a whole, and you’ll be able to make sure that timely material is distributed among your evergreen articles.
The frequency with which you post is crucial in this case. If you can, post four to five times each week, so utilise a scheduling service like Buffer, Hootsuite, or Later to organise your content schedule, and life will become a lot simpler.
Don’t post always the same type of content
There’s only so many selfies and #ootd stuff you can share before it becomes boring. Some of the greatest Instagram creators experiment with different sorts of material and find what works best for them to Create Engaging Content on Instagram.
Create quote cards or educational slideshows that your followers may share to their Stories using an online tool like Canva, and don’t be afraid to experiment with Reels and IGTV instead of simply static picture postings. It pays to think beyond the box!
Hashtags & SEO
In the end, you want to make sure your material reaches the proper audience. Using hashtags, tagging relevant businesses and accounts, and even adding geographical tags to your photos might help with this.
Make sure your Instagram name and bio are SEO-friendly by include important keywords in the name area.
Consistency is the Key
You want to stay on your audience’s minds—and feeds—for as long as possible, and the only way to accomplish that is to be constant. Make a blogging schedule for yourself and stick to it.
With approximately 500 million people engaging with Stories every day, Stories are a wonderful way to maximise your potential and are becoming increasingly crucial for developing your account. That’s more than half of all Instagram users!
If you won’t be able to publish for a few days for whatever reason, let your followers know ahead of time. Tell your audience where you’ve been and what you’ve been up to; you’ll be amazed at how far openness and communication can go.
Create content which will provide value to your followers
Although follower counts and engagement rates are essential, you should concentrate on the type of community you’re creating to Create Engaging Content on Instagram.
The more you engage with your followers by asking questions, posting Stories, and responding to comments and direct messages, the more they will trust you and perceive you as a real part of their life. When it comes to picking influencers to work with, companies seek for this trait.
Brand Partnerships
Make it simple for businesses to contact you if they want to collaborate with you. Make sure that you’ve upgraded your account to a Creator account (here’s how to do it). This also grants access to the above-mentioned Instagram analytics tools.
Make sure you can be reached by including your email address in your bio or using the “email” option on your profile. Remember, if you have any dream companies you’d want to work with, start tagging and showcasing them in your posts; it could just be the “in” you’re looking for!
Or just head over to Wobb to participate in different active campaigns.
Conclusion
Hopefully, this post about Create Engaging Content on Instagram has given you some inspiration on how to find material for your Instagram account, and you’re ready to start planning and curating your feed! Whether you use all of these techniques to get material for your Instagram feed or just a few of them, you’ll be able to create a feed that makes your followers want to follow you!
