Since the advent of social media, food has been a hot issue. This is fantastic news for the food sector, since photos of food, recipes, and kitchen tricks can now be readily shared with a genuine voice. It does, however, imply that sticking out from the crowd can be difficult.
When it comes to boosting exposure for your food business, there are several social media platforms and Influencer Marketing activation options to explore. It’s critical to maximise your influencer marketing campaign’s return on investment (ROI) by taking use of both underutilised activations and newly gathered material after your campaign finishes.
Food is the most enjoyable business for marketers since we all consume it and consider it a need for survival, a fundamental component of society, and a luxury. Here are five ways I’ve seen food businesses use influencer marketing to stand out in a crowded digital landscape recently.
Influencer marketing for food brand
Barter Collaboration with Influencers
Gifted items are a wonderful way to use Influencer marketing to have a big effect. Rather than paying for content, give your influencer a one-of-a-kind item.
For example, if you want to promote a new line of delectable brownies, collaborate with a micro-influencer to send them a box (you pay shipping and product costs) in exchange for a photo of them enjoying the sweet treat.
This sort of material will perform well since micro-influencers are willing to accept free postings, and the expense to your business will be offset by the income generated from the post.
Video Content
Using videos in a marketing effort is not a novel concept. Many others, however, have yet to reap the advantages of this eye-catching activation. Videos continue to be more popular and garner more interaction on social media than static postings. They grab people’s attention, deliver powerful messages, establish trust, and assure long-term commitment from your audience. Above all, social media site algorithms love videos, guaranteeing that your post will be seen by more people.
Consider posting a video explaining how your cuisine is made, cooked, or decorated, as well as where the ingredients are sourced and how it is served. You may always allow the influencer come up with their own ideas. In this video from Always Hungry, for example, she purchased one of each doughnut from Dunkin Donuts and then assessed them on a scale of 1-10.
Remember that a video doesn’t have to be long to be effective. It could be a half-hour cooking show on YouTube or IGTV, or short Instagram Stories clips for Influencer marketing for food brand.
Instagram live for Interactions
Influencer marketing concepts like Instagram or Facebook live are fantastic since they allow you to engage in real-time interactions with your audience. Hosting a live video from your brand’s accounts is one method to achieve this.
Consider doing an interview with your company’s CEO and enabling viewers to ask questions in real time. Allowing influencers to lead the discourse might also help you break into a new group. Allow an influencer to take viewers on a tour of your manufacturing as they ask questions about it.
Coupons & Giveaways
Coupons are another approach to encourage people to sample. Coupons are popular with people of all ages and are a fantastic way to encourage people to try new things. Allowing your influencer to brag about how great something is without providing a free or discounted sample by screenshotting a coupon on Instagram Stories or signing up for email or text discounts is a bad idea.
Try hosting a giveaway to promote sampling on a smaller scale. Giveaways allow more people to test your goods, not only your influencer. They also encourage people to buy things and raise awareness and participation on social media. Do you need some gourmet giveaway ideas?
Consider a snack pack that includes a sample of your products, a year’s supply, or a monetary value to a gift set for an added incentive.
Influencer hosted Events
Sponsoring an influencer-hosted event is one approach to encourage your influencers and their friends to try your product. Influencers invite their friends to these events to get a personal look at your goods. This may be done in person or over a private video conference with a group of people. The power of a group of individuals from your target audience together to sample your product and debate important themes is one of the advantages of influencer-hosted events. Their storey is then spread through social media and word of mouth.
Consider sponsoring a “happy hour” virtual event to market your business through an influencer-hosted event. Guests might be given your food or beverages to consume as they talk about your product or ask questions about your brand culture. An intimate group exercise session with a favourite fitness instructor who talks your brand and answers nutrition concerns, or a cooking class where your culinary influencer takes their guests through a new dish are two more influencer content possibilities. Allow your influencer to use their imagination when it comes to their gatherings. It’s always fun to watch how they’ll introduce your goods to their peers.
Challenges & Contests
The success of Influencer marketing for food brand is frequently measured in terms of engagement. It might be useful to present your influencer with a contest or challenge that provides them something to assist engage their audience in order to increase engagement and experience high ROI.
User-generated content (USG) is also boosted via contests and challenges, resulting in considerably superior long-term results. You may launch a hashtag challenge by encouraging it through your brand’s social media channels or by collaborating with influencers.
Conclusion
Choosing which foods to eat at an all-you-can-eat buffet is similar to developing an influencer marketing plan for your food business. There’s a lot to select from, but there’s only so much time to accomplish it all.
This is why you should use the finest techniques described above to create the greatest food brand strategy. This assures the success of your campaign, allowing you to raise brand recognition, if not sales and income.
Head over to Wobb to hire Influencers for the campaign.
